7 Off site SEO – As Essential as OnSite – It’s a Must Have for Higher rankings
In order to gain more visitors which in its turn means higher rankings you need to optimize your website. You need to SeO it. But you need to seo it both ways: OnSite and OffSite. Seo is a whole and “ritual” procedure and you need to take it serious. We mean that you must have both parts well done. Otherwise you are like a car without the engine. Or having the engine don’t you have the wheels. Let’s dive deeper now.
If you’ve followed all of the previous posts’ directions of this WordPress SEO advice, you are on the right way. Now you’ve got a big chance of becoming successful. Both as an entrepreneur and in the search engines. Now the last step sounds easy, but isn’t. Go out there, and talk to people online about your blog or business.
7.1 Follow your commenters
There’s been a movement on the web for a while now that’s called the “You comment – I follow“. They want you to remove the nofollow tag off of your comments to “reward” your visitors. Now we do agree, but… That get’s you a lot of spam once your Site turns into a well ranked blog. What we do advocate though, is that you actually follow your visitors! Go to their websites, and leave a comment on one of their articles, a good, insightful comment, so they respect you even more. This action, in its turn can become one of your biggest marketing mechanism and give you higher rankings! How? Indirectly. This is the Action-ReAction 🙂 It’s so simple.
If you think that’s a lot of work, do realize that, on average, about 1% of your visitors will actually leave a comment. That’s a group of people you have to take care of!
7.2 Use Twitter
Twitter is a cool form of micro-blogging / chatting / whatever you want to call it. Almost all the “cool” people are on there, and they read their tweets more often than they read their e-mail, if you even knew how to reach them through e-mail.
To boot, if you use WordTwit or Twitter Tools, all of your posts can be announced on Twitter, which will usually get you quite a few early readers! People will feel even more happy to comment on Twitter, which might get you into an extra conversation or two.
7.3 Find related blogs, and work them. Interact if you want higher rankings. INTERACT
If you want to rank for certain keywords, go to Google, and see which blogs rank in the top 10 for those keywords. Read those blogs, start posting insightful comments, follow up on their posts by doing a post on your own blog and link back to them: communicate! The only way to get the links you’ll need to rank is to be a part of the community.
8 Measuring results
A good SEO campaign relies on not only implementing changes but also measuring the impact of those changes, seeing what works and doing more of that. Two great Analytics packages to measure results are Google Analytics and getClicky. Useful plugins for these analytical packages are MonsterInsights and Clicky plugin by yoast.
You can also measure results by tracking rankings, the problem with rank tracking though is that it’s hard to determine “real” rankings because of personalized and localized search results. Really the best outcome of being great at WordPress SEO is to get more traffic.
Another great source of data is Google Search Console. One of the relatively simple tricks we always give people is the following (taught by Yoast) :
- go into Search Console
- go to “Your site on the web”, then “Search queries”.
- Click on “Download this table”.
- Open the CSV file you get in Excel.
- Replace all the instances of “<10” in the Clicks column with 9.
- Select the entire first row and click the filter button, usually the icon is a funnel:
- For the average position column, choose “greater than 5”, sort Ascending.
- Then for the “Clicks” column, sort Descending.
You now have the keywords people are finding you for in the results pages where you rank below #6. The fact that they clicked on your result proves that they found your result interesting: see if you can optimize any of those terms so you’ll rank higher than a #6 average rank: use the Page Analysis in our SEO plugin to improve the page, improve the copy, ask others to link to you, etc. Be sure to read our article about cornerstone content as well.
Conclusions on WordPress SEO
This guide gives you a lot of stuff you can do on your WordPress site. It goes from technical tips, to conversion tips, to content tips, to conversation tips, and a whole lot in between. There’s a catch though: if you want to rank for highly competitive terms, you’ll have to actually do most of it and create great and compelling content in the process.
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