Although it is a common belief that the hard part of blogging is to get people to your blog, that turns out to be false. According to expert bloggers, getting people to your website is the easy part. The hard job is to get them to stay on your site. So, the question arises as to: How To Increase Pageviews And Reduce Bounce Rate in WordPress. We are here to help you out with our tested Tips n Tricks!
Firstly let me please explain what is bounce. Bounce or bounce rate is the condition when users come to a site and end up leaving it without even going to the second or third page. So, when users leave that easy, it increases the bounce rate. Hence pageviews per visit decrease. ( What is a pageview? Pageview or better Page Views are requests to load a single page or post within an internet site.). To make a long story short, it decreases your ranking, your ad revenue, your leads, everything.
How To Increase Pageviews And Reduce Bounce Rate in WordPress and any other sites
The philosophy is the same. Maybe in other platforms or just in other html static websites there are no plugins to implement our techniques, but you can do it manually or tell your web-developer to proceed to those changes. For example in a static webpage you may cannot install YARP plugin. However you can add your related posts inside the sidebar manually to enhance your website’s performance and increase pageviews and reduce bounce rate.
We use the famous Google Analytics to track our data. Read more here on how to install google analytics in your WordPress site. You are probably wondering why do these data matter? If your site gets its revenue by affiliate programs or banner ads, then the number of pageviews matter. If you are trying to build a loyal audience, then the number of bounce rate matters too. The main rule here is: The Lower Your Bounce Rate The Better as for ads eCPM (effective cost per mille) or CPC (cost per click also known as Pay-per-click (PPC)) you will get. When this specific user views the next page, your ads provider (as AdSense) most likely has a better ad to serve them thus giving you a higher eCPM or CPC.
We consult a lot of our clients and we help them increase their pageviews and reduce bounce rates. We implement our very tested techniques after a lot of experiments in our own sites. So all the methods that follow below, work and are updated regularly. BUT there is a point here. You are obligated to create and provide special and valuable content to achieve the best result and enjoy the success of the methods we will describe later in this article.
Interlink Your Posts
Whenever possible, id est when there are related posts or pages within your website, you have to interlink them within the post content. Thus you will start seeing increase in pageviews, namely the number of posts viewed per visit. In the latest editions of WordPress, interlinking became easier. Now whenever you add links a popup appears letting you choose the desired post to link. If you have too many articles within your website or blog , interlinking is a great technique to increase pageviews. Except for the increase in pageviews, interlinking reduces bounce rates and also helps with SEO. But, remember here, that there is the correct way to interlink or to just interlink. For more about correct ways to interlink, read here.
Show Related Posts After the Post
Think like a visitor. What do you want when you read an article somewhere? First of all to understand completely what in the title is described according to this website’s culture certainly. Then you most probably want to be guided to the next step. That is why users bounce, when you don’t tell them what to do next. Show a list of “related posts” or secondly “other popular posts”. This way they may visit other posts in your site. For that, you can use a plugin called YARPP that has its advanced algorithm that picks the most related posts. You can also show related posts by category or tags without using a plugin. Some other bloggers, show also posts written by the same author. Users though, do not in most cases interest about authors, instead they interest in finding the solution of their problem.
Show Snippets on Landing or Archive Pages
Showing excerpts, namely quotations, on front, landing or archive (i.e category) pages has two advantages. First of all, it reduces page load time, a significant SEO factor. Secondly, indirectly increases the pageviews. Hence do not show full posts on your front page or landing page. It is a horrible user experience when you have too long pages which also take too long to load. Think of yourself how easily you bounce such pages. If you wanna learn how to display post excerpts in WordPress, read this.
Splitting up Long Posts to improve UX or User Experience
If you write long posts you can split them into multiple pages using the WordPress <!–nextpage–> tag in your post. Simply add it where you think its useful, and your post will split into multiple pages. Be careful and ONLY USE this when having a really big article. Otherwise users might be annoyed. Many big websites like Forbes, NY Times, Wall Street Journal and others utilize this technique.
Your sidebar plays a crucial role in increasing pageviews and reducing bounce rate.
- You can show your popular posts in the sidebar. You can even customize it to show popular posts by week, month, all time.
- Show your most recent posts only on single post pages.
- It is common for others that create custom icons to navigate to specific posts of theirs.
- You can integrate other sections of your site in your sidebar. Give users the incentives, using your sidebar, to click more and more on other interesting sections of your website
Benefit of the aforementioned info we gave you and implement every direction in your website to increase pageviews. Also, do not hesitate to ask us for help. And more significantly do not forget to share with us your experience while trying to reduce bounce rate and increase your pageviews. Your comments are useful to us and to co-readers too. So, comment below.