Hi blogger, how are you?
I hope you found previous day’s post interesting and its info really simple. If so, and taking into account that you practiced on that information, you should now be the owner of an appealing new domain name and have it hosted with a good hosting provider. Congratulations, that was the boring bit over! Today we will be starting on the more exciting aspect of actually building your blog using WordPress!!!
What makes Website Content so Important?
The Value of Website Content
Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary support role. If you have effective taglines, great design will only enhance their effectiveness. Design itself does not sell.
The content of your website should always begin with proper market research. First, you should determine your high value customers (HVC) and define personas for your website. Then you should determine how you will target them. Taglines and slogans that are customer-centric (i.e., focuses on the needs and wants of the customer) are essential to capturing the attention of your prospective customers. Your taglines must deliver a clear value proposition and include an effective call to action.
The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. The content on your website should target your audience, engage them and persuade them to take action.
Copywriting vs. Copyrighting
Because good content is so important to the success of your website, consider hiring a professional copywriter to deliver professional copy for your website. Copywriting is the process of professionally written content for marketing purposes. It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content (usually done by an intellectual property attorney). It is a good idea to secure both services. Once you invest in professional copywriting, it is recommended that you copyright it with the U.S. Patent Office . You may also consider filing for trademarks for some of your most successful taglines and slogans.
Videos and other Visual Content
Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. In addition, illustrations, infographics, diagrams and interactive presentations are often used to explain difficult concepts and assist users in their decisions.
Effective Design Strengthens Your Message
“A picture is worth a thousand words.” In web design, this is particularly the case, as first impressions are most important. Statistics show that your website typically has between one and five seconds to retain your website visitor . This is hardly enough time to read and process any content. This means that you have to find additional methods to retain the visitor’s attention or lose them to another website.
This is where the design and appearance of your website is relevant. It creates the first impression, captures the attention and engages your visitor to read and process your taglines, dive into your website and ultimately help to make purchasing decisions with confidence.
Effective design works in harmony with your copy; it supports your messaging, strengthens it and delivers it in a visual, easy-to-process manner, allowing your customers to connect with your website on a deeper level. Good design also reinforces your company’s brand and facilitates purchasing decisions. Design must work in tandem with your branding and content in order to emphasize your strengths and core business values, and ultimately direct users to take action. Make sure to follow some of the current web design trends.
Effective web design is more than just an aesthetically pleasing website. Professional web designers must factor in all design aspects, from the psychology of color and screen resolution to accessibility requirements and typography, in order to engage, excite and inspire. Challenge your web designers, and ask them to explain the rationale of the designs they promote. Don’t be afraid to ask questions.
Avoid Stock Photography on Your Website
Avoid using stock photography as much as possible. You may think a stock picture is a perfect fit for your website, but there are feasibly thousands of other websites using the exact picture. Nothing complements and represents your business more effectively than professional and original photographs of your products, customers, team and facilities. Custom photography makes your website stand out among the rest, and they lend credibility and connect with the visitor on a personal level. Using custom photography also provides the opportunity to incorporate your marketing message and brand into photographs. This will greatly improve the marketing power of your website.
You have probably heard the term Content Marketing but may not be sure what it means. Content Marketing involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including blog posts, news, videos, white papers, infographics, case studies, how-to guides, photos, etc.
Content Marketing is one of the best methodologies for marketing your website and your business. Posting relevant, valuable and frequently updated information on your website will boost search engine optimization (SEO), help position you as an expert, and allow you to build relationships with your audience. All are priceless benefits for any business.
Importance of Website Content
One of the benefits of publishing good content is that it will increase the number of people who find your website through search engines. Search engines love content, especially frequently updated content, and if you want to get people to your site, it’s important to provide content that people want to see. Similarly, a search engine’s job is to find content for their customers. Consider the following: How many pages do you have detailing your company’s products and services on your website? You probably have a limited number. In a blog, for example, you can add fresh, relevant content virtually every day. Every additional page of content is potentially a new entry point (landing page) for your website.
Many companies seek close relationships with their customers. It is wise to post relevant and useful information on your website in the form of blog posts, articles or whitepapers. This provides prospective customers to see you as an expert in your industry and be more inclined to conduct business with you. When you use content marketing, you establish trusted lines of communication with your customers, and build credibility in the process.
Use Social Media to Promote Content
One of the best ways to promote your content and generate traffic is through social media. To get the most from your content, you must harness the power of social media. For best results, your content should be syndicated, distributed and promoted through social media sites like Facebook, Twitter, LinkedIn and Google+.
Ways to produce quality website content!
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.
As you begin creating content, make sure your website is:
- Useful and informative: If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
- More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
- Credible: Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
- High quality: Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
- Engaging: Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. An excessive amount of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.
Be careful of things that can make visitors not trust your site or leave:
Errors such as broken links or wrong information
Grammar or spelling mistakes
Excessive amount of ads
- Spam such as comment or forum spam
Other Content that you could use for your Website!
As a web business owner you will be well aware that content for your website is good. The more content the better, but of course it must be relevant and of high quality. If you know anything about search engine optimisation you know that Google loves content. The problem most webmasters face is how to get the content without writing it yourself, which takes time, or without spending money to pay someone else to do it.
I recently faced this problem. I wanted some fresh content for my site, but beyond sales pages and basic features such as contact information I really didn’t have the experience with the subject matter to produce good content. To get around this problem I came up with a method to attain good quality content, for free, which I could use for my web business site. It’s not the easiest method, but to get good content you sometimes have to work a little harder. This is how I did it.
Step 1: Think about your customer’s needs.
Before chasing content you have to think what sort of content your customers want and what needs they have. Obviously you want people coming to your business site that are interested in what you offer so think about what other things complimentary information they might be interested in. For example if you are running a website that sells tennis racquets then you should fill your site with quality articles on how to improve your tennis game.
If you can provide valuable free content then your traffic will increase but it’s important to make sure it’s the right kind of traffic. By providing content that attracts your target market you have the best chance of converting those prospects into customers.
Step 2: Locate the best articles based on customer needs.
Now that you have a good idea what sort of content your potential customers would be interested in you need to get out there and find the best articles to meet this need. Thankfully it’s Google’s job to do this so all you need to do is think like someone that would be searching for content in this area and pump it into Google. The search results at the top should be the best and most relevant content on the subject matter you are looking for. If it’s not then you might need to adjust your search terms until you find some good articles.
The ideal situation is to find a hobbyist fan, someone that writes articles for fun to indulge in their hobby and happens to be an expert too so they write good stuff. You can usually spot these types of websites because they are not professional, after all they are not trying to run a business, they just want to help others out while they enjoy their hobby. So continuing the tennis example you should hopefully find a few mad keen tennis fans or trainers that have written up some good content.
A note on PageRank: Try and pick the articles that have a high PageRank, at least a 4 or more is best. The first page or two of results on Google should bring in those types of sites. If you don’t know what PageRank is read about it. When a page has a high PageRank and shows up in the first few results in Google you can assume the content is of a high standard. If in doubt, sit down and read the article, you should be able to judge for yourself if it provides something of quality.
Step 3: Ask for permission to publish the content.
This is the tricky part. Write out an email template to send to the author of the article explaining who you are and what you want to do with the article. Be sure to be completely honest and tell them that your site is commercial although you will not be selling or making any direct money from the article. Make sure you state that the article will be clearly sourced with a link back to the author’s homepage. Here is an example from an email I used:
Dear INSERT AUTHOR NAME,
My name is INSERT YOUR NAME and I am the owner of an INSERT YOUR
BUSINESS located in INSERT YOUR CITY, COUNTRY AND URL. We are
looking for resources to add to a new online library that we are
developing. I came across your INSERT ARTICLE NAME and I believe it
would be perfect for our library. In fact I think it could be one of
the main features, if you are willing to share it. We will of course
list you as the author and link directly back to your website.
The library will be completely free to use and we are presently
putting together a collection of quality articles to help our
visitors with INSERT YOUR SUBJECT AREA (E.G. TENNIS GAME). We do
not intend to make direct profits from the library, it is intended
to add value to our website and hopefully indirectly increase the
sales of our INSERT WHAT YOUR BUSINESS DOES. The business is a
commercial enterprise. If you have any questions regarding my
business or intentions please contact me.
Be certain to sign it off personally and make yourself available for any questions. I also request a response from the author regardless of their decision so you can be certain the email made it through. You have to ensure the author has some potential value from allowing his/her article to be re-published. In this case it can be fame and traffic back to his/her website.
This technique will not always work. Every single author may reject you, some may never respond. Your business may operate in an industry where there just isn’t any good individual authors writing good content that isn’t in some way linked to a commercial enterprise. To get around this you can offer to buy the content if you have the available funds, but I advise against paying much unless the article really is top class and not distributed anywhere else.
I sent out about ten emails and four authors agreed to have their articles published. This provided me with thousands of words of quality free content. Best of all these articles are probably only published in a handful of places, perhaps only on my site and the author’s site. It was definitely worth the time and effort I put in and I recommend you give it a try too, you may be surprised at how generous people can be.