Hello my friends,
I hope you enjoyed yesterdays training and completed the homework. If so you should now own a brand spanking new website that you can start making money on. Today we will be looking at the importance of creating quality content that will help generate traffic to your website.
What makes Website Content so Important?
Website content is vital for your business as it is this that brings people to your website. You can’t begin to think about earning any money from your website if you are not prepared to put the effort into producing good quality content.
You have to attract people and make them choose to come to your website. The best way to attract visitors is to offer them value that they want to read/see. This can be in many different forms, such as news, images, opinions, videos, tutorials, etc. As long as people perceive that what you are offering is of value to them, then they will visit your website. The trick is to do it on a consistent basis that keeps them coming back for more! (More on that on Blogging 6 of the Training eCourse).
This of course can be on any subject matter. For example, couples want to find photographers for their wedding day. You, as a professional photographer, are perfect for the job and what to grow your business. On your website, you would need to display your best quality photographs in a portfolio form to attract potential customers. Putting poor quality photos up for people to see would only put people off hiring you, as that offers them no value. Therefore they would go elsewhere.
People looking for tutorials and guides on gardening would only go to websites that offered useful help on that subject. Simply stating that you need to water plants after planting them, may well be accurate, but people already know that, so it offers no value to them. Therefore they would go elsewhere.
It sounds like a bit of a cliché, but you should produce content on what you’re passionate about. The more you enjoy what you are doing, the more effort you will put in, often leading to better content. You will need to put a lot of work into making a successful website, so you may as well do something that you enjoy. There is no point spending your time building a site about horses, because you think you can make a bit of money from it, if you hate horses or are allergic to them. Not only will you be less likely to build a great website, but people will be able to tell that your hearts isn’t in it.
The more effort that you put into making yourwebsite content better, the more people will visit your site and the more traffic you get, the more money you will make. It’s as simple as that!
Ways to produce quality website content
Write what people want to read! This may sound obvious, but there are many sites out there that don’t do this. They concentrate on such a small niche, that nobody visits the website. For example, you may want to produce a website about your local village park. You could produce the most amazing website that has ever existed, but only a handful of people from the village itself is likely to visit it. Definitely not enough traffic to make any sort of money from it. This however could be remedied by broadening the reach of the target audience. The website could focus on all village parks throughout the country, or perhaps on villages themselves, discussing all the events that take place throughout the year. Remember that your website’s aim is to attract as many people as possible (without being too broad!) so produce content that would satisfy them.
Use a great headline! You need people to read what you are writing, whether that be in a detailed tutorial or a daily blog. A great way of getting people’s attention is to use an attractive headline. Now, I don’t mean in a visual, graphic design sense (though this can help), you need to use a headline that instantly tells the reader what the article is about. You need to keep it reasonably short, whilst clearly stating what the article is about and making it sound appealing. This canbe more difficult for certain subjects, but a good headline can be written for anything, you just need to be a bit creative!
Nobody wants to read an article with the headline ‘A study into the history of the most influential computer gaming software within the last 50 years’. But by simply changing the title to ‘Top 10 Video Games Ever!’ you are more likely to get people to read it. It sounds much more exciting, whilst retaining all the information that is necessary.
Check out my ’10 Steps To Write Amazing Content’
Other Content that you could use for your Website
Whatever your website concentrates on, there is other content that you could include that would make your website better!
Your homework for today is to follow these steps and write your first quality article/blog post. This way you have something to add to your website.
1. Spend some time planning out your first submission. What are you going to write about, what sections will you include, include a good headline, etc.
2. Write out your article!
3. Read through, edit and correct any spelling/grammar mistakes until you are happy.
4. Add a couple of images to brighten it up.
5. Publish your new article/blog post for the world to see!
Congratulations, you now have a new website with an amazing piece of content that will help to attract visitors to your site. Tomorrow we will be looking at ways that your site can generate you money!!!
I’ll email you tomorrow Lukas with Day 4 of the FREE Training
All the best