Build Backlinks and get appropriate traffic to your site.
1. Ask for a Link Trade
Although there is not a lot of trust to this technique , the truth is that it still works. However, sending an email to a blogger asking to exchange links or in other words to send backlinks to you is not very reliable. It’s just cheap and fake and fluff. As a rule, Shout Out Studio tries real hard to avoid this type of marketing.
But if you are trying to help someone, you’ve got to share.
2. Create Foundational Content
Create content that uses foundational information and vocabulary for the industry you want to target.
This post is an example: We wanted to create a list of all the recommended ways to handle business link-building.
That will be foundational content that will engage a broad audience. Content like this is both relevant and worth sharing.
Other examples of similar foundational content would be “Link-Building 101″ or “The Definition of Link-Building”.
3. Run a Contest Centered on Content Creation
Executing a digital contest might not sound like a ton of fun, but it can absolutely transform online business if done right.
Your contest should involve a big payoff for participants and ask participants to create content across the web. This way, you’re going to end up with an increase in inbound links.
4. White-Hat Link Building
There are several agencies out there who specialize in building massive amounts of links for their clients. Most of these folks are submitting links to Squidoo lens and other sites they keep up with.
Beware of anyone who does this for far too little money.
Manually building these links takes time and if you’re paying $5, you’re probably getting bad service i.e bad quality backlinks.
5. Directory Submissions
There is a load of directories across the web. Use these as places to list your website and give a business description. DMoz.org is the first step as several sites use the Dmoz directory to populate their own directories.
Directory submissions can cost money, but it can be VERY VERY worthy.
I’ve worked with businesses who hesitated to pay to be included in a directory. Well, it was – in fact – links from those paid directories that drove new business to their site.
6. Ego Bait – Create a List of Industry Experts
“Ego Bait” is a phrase used to describe the method of enticing engagement with rewards that play to the target’s ego.
This is how it works:
- Create a list of the top 20 bloggers within your industry
- Create a page on your website with a list and description of the blogs. Be sure to include links to their site
- Create a sidebar badge that those bloggers can place within their sidebar
- Lastly, contact each blog alerting them to their inclusion on the list and share the badge with them. Most bloggers love showing these on their sidebar or “about” page.
7. Think like a Publicist
Getting yourself some larger press coverage can produce a load of potential inbound links. Getting yourself mentioned on an industry website or even within the newspaper can build links back to your site.
8. Guest Post on another Site
Many bloggers love to have others help them create content. Find relevant blogs and see if they’ll allow you to guest post. Have two or three articles ready to go when you approach the blog.
Ensure that your proposed content fits will be relevant to their audience.
Almost 100% of guest blog posts include links pointed to the author’s website.
9. Syndicate Articles
There are many places for you to syndicate your blog content across other channels. Folks in the SEO community often disagree on the effectiveness of syndicating articles. Google penalizes for duplicate content across the web but rewards backlinks.
Shout Out Studio doesn’t recommend this method to our clients, but I know folks that have used it very successfully.
If you’re looking for places to syndicate your RSS feed, the Social Media Today Community is a great place to start.
10. Publish Press Releases
To release online Press Releases, you can use services such as:
It can put information about your business in the hands of journalists who can distribute the content all over the web.
These articles can include links back to your site. Thus, you could earn thousands of inbound links if these online press releases get distributed well.
If you start with this list and work through even a few of these steps, I’m sure you’ll be amazed at the difference in the referral traffic and search engine traffic you receive.